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Canada's live dealer auction

Don't take an offer. Start a bidding war.

Tell us about your car. Verified Canadian dealers bid against each other for it, and you watch every offer land. Carla handles the rest.

  • No VIN needed
  • $0 to sell or walk
  • Interac e-Transfer payout

Value estimator

Step 1 of 2

What are you selling?

No VIN needed. No credit check. We won't call unless you ask us to.

Powered byCanadian Black Book

Built on Canadian infrastructure

  • Interac e-Transfer

    e-Transfer payout Planned

  • TransUnion

    Identity verification Planned

  • Canadian Black Book

    Valuation data Planned

  • CARFAX Canada

    History reports Planned

Integrations planned, not yet live — marks shown for the stack Carla is built on.

Across Ontario

The same lift,
car after car

Different cars, same mechanism: several dealers bidding beats one dealer shrugging. The number on the right is what the bidding added.

See what yours could add →
  • 2022 Honda CR-V EX-L

    Mississauga, ON

    +$3,800

    More with Carla

  • 2021 Toyota RAV4 XLE

    Ottawa, ON

    +$2,650

    More with Carla

  • 2019 Ford F-150 XLT

    London, ON

    +$4,100

    More with Carla

  • 2023 Hyundai Tucson

    Kanata, ON

    +$2,350

    More with Carla

  • 2020 Mazda CX-5 GT

    Hamilton, ON

    +$2,900

    More with Carla

Illustrative examples of auction lift, shown ahead of launch — not live sales data.

The lift

What competition adds to a single offer.

$0

Fee to sell, or to walk away

Every bid

Timestamped, on your screen

Interac

e-Transfer payout

Sample auction, shown for illustration.

The part nobody else shows you

Watch your price get argued upward

Everyone else hands you a number from a back room. Carla puts the room on your screen — every bid, every dealer, timestamped. This replay is the sample auction the whole site measures.

If the dealers stop bidding, that's your answer too — and you're free to keep the car.

Sample auction: opened at $21,400, sold at $24,300 after 9 bids from 6 dealers, a lift of $2,900.

Sold
00:00

2021 Honda Civic EX · 74,000 km

$24,300

+$2,900 over the opening bid · 9 bids · 6 dealers

  1. Dealer 17

    Hamilton, ON

    $24,300

    Won

  2. Dealer 05

    Whitby, ON

    $24,050

    +$250

  3. Dealer 23

    Vaughan, ON

    $23,800

    +$300

  4. Dealer 17

    Hamilton, ON

    $23,500

    +$300

  5. Dealer 62

    London, ON

    $23,200

    +$350

  6. Dealer 08

    Mississauga, ON

    $22,850

    +$450

Sample auction shown for illustration. Dealer names are masked during live bidding.

How it works

Four steps, start to sold

  1. 01

    Tell us about your car

    Year, make, model, kilometers, postal code. No VIN, no inspection booking, no waiting on a callback.

  2. 02

    Create your listing

    Photos and condition, guided step by step. We decode your VIN automatically — you confirm rather than type.

  3. 03

    Dealers compete

    Verified Canadian dealers bid in a timed auction. They see each other's bids — exactly why the number climbs.

  4. 04

    Highest bid wins

    When the clock runs out, the top bid stands. Accept it — paperwork, payment and pickup handled — or walk away free.

Sold means paid

It ends in your driveway

Accept the winning bid and Carla carries the rest — paperwork verified, pickup arranged around your day, payment by Interac e-Transfer. No bank drafts, no meeting strangers, no cheque in the mail.

A seller handing over car keys in their driveway

Same car, three outcomes

The number depends on how many people can say it.

Dealership trade-in

  • One buyer — the dealership itself
  • Their appraisal, minus their margin
  • Works best if you buy their next car

Instant-offer sites

  • One firm price from one buyer
  • Fast, but nothing bids it upward
  • Take it or leave it

Selling with Carla

  • Verified dealers bid against each other
  • You watch every bid land, timestamped
  • $0 to sell — and $0 to walk away
Get my estimate

Named head-to-heads: Carla vs. Clutch · Carla vs. CarDoor

Talk to Carla

Answers wherever you already are

Carla is an AI that actually knows cars. Ask what your trim is worth, whether the accident on your CARFAX matters, or how the auction works — by chat, text, WhatsApp, or phone.

See what dealers will actually pay

Two minutes, no VIN, no obligation. The number comes from real dealer demand in your postal code.